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A common misconception is that Google should already know how to position your small business in their search results. The fact is, without the appropriate signals this simply won’t happen. SEO requires a continuous implementation strategy if you want to acquire and maintain search engine traffic. Search engines like Google are looking at over 200 variables in order to determine what web pages should show up for different searches. If you’re not creating these signals, there’s little chance you can compete.
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At Effectus360, we look at your entire online presence from multiple angles to achieve greater success. We:
- Analyze top-ranking competitor sites, study their inbound links, and employ strategies to compete more successfully with them
- Analyze landing pages to determine how targeted a specific page is for a given keyword and track results of your visitor behavior
- Identify how many domains are linking to your website and find link acquisition targets to improve your rankings
- Discover the strongest pages on your site, make them stronger, and build up the weaker pages on your site
- Create pay per click campaigns to drive qualified traffic and grow your sales
- Assess on-page optimization for more traffic and sales
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Why? It is only after understanding your niche and what people search for within the niche that you can make other marketing decisions. Luck has no place in digital/ SEO marketing.
For keyword optimization, we take a keen look at the keywords only picking targeting and the optimizing for the right keywords.
Choosing the right keyword is essential as it ensures that you don’t make the mistake of optimizing for irrelevant or too many keywords.
Something else to consider in keyword research, and the optimization of the right keywords, is RankBrain. This algorithm introduced in 2015 has changed the way SEO, and especially keyword targeting.
RankBrain, unlike other algorithms, isn’t hand-coded. It also tracks users’ engagements, and the adjusts the algorithm, and it implements the algorithms that result in higher engagements. Rather than look at the common keyword used in a niche by your audience, RankBrain helps in the optimization of keywords by looking at user satisfaction.
RankBrain also takes into account bounce rates, length of the content, and the amount of time users stay on a site to determine if it should lower or raise the importance of the ranking signals.
Unlike other ranking signals, RnakBrain understands keywords used in different kinds of content. It also identifies the intent of the content and then it prioritizes the content accordingly.
By taking into account all these factors, especially the working of RankBrain, we get to pick keywords that will improve your online visibility, and eventually, the ranking of your business.
So, how should you optimize your content for Google?
- Create highly irresistible snippets that result in higher click-through rates
- Learn from the best and use authoritative, rather than spammy links.
- Turn your keywords into concepts and then turn the concept into a relatable concept.
- Write for humans, in a conversational manner.
- Use links from high-performing pages.
- Keep your content fresh.
Also, on keywords, you can increase sales and your ranking by using low-competition keywords to gain great shots at high ranking on SERPs.
Lastly, you have to learn from the best. While this may be unexpected, we often become better than our competition by learning from them and making the best out of the opportunities they create. What we mean is that we can use the keywords that the competitors are ranking for to improve the traffic directed to your sites.
For this, we have a great team of copywriters, editors, graphic designers, web designers, and web developers. These experts understand that you cannot rank without content and do their best to create the highest quality content that sells.
How to create great content
Deeply researched content. Our content creation strategies revolve around finding content ideas and finding the right words and ways of presenting the content. Through research, it is becoming apparent that great content should have real data and statistics, as well as real-world case studies.
Snappy and interesting introductions. Other than a comprehensive body, it pays to have an introduction that keeps readers hooked to the content shared at first glimpse.
Readability. While content creation is that backbone of SEO marketing, the use of content can fail to yield the expected results even if your content has unique and deeply researched content. Winning content, content that is read from beginning to the end is readable. That is, content presented in a manner that is snackable, and easy to pick value from quickly.
Writing for humans. Over the years, and with the aptness of RankBrain, it has become clear that you can only sell content if it is relatable to humans. Great content isn’t just easy to read, but it solves a problem or shares useful information.
Relevance. We understand that you need to convince Google that your content is the best there is. For that, your content should satisfy the needs of users. Besides RankBrain, Google uses Latent Semantic Indexing to gauge the relevance of content.
In our SEO firm, some of the on-page SEO techniques employed include the copies you create, Alt and Meta-tags, as well as the detection of duplicate content. It also includes page titles and the site architecture analysis.
On-page SEO techniques determine if search engines like your pages and if your users go through your website.
Here are some of the essential on-page SEO tricks:
- The use of the right keywords in the title tag
- The use SEO-friendly URLs
- Spruce up titles using modifiers
- Use H1 tags for titles and H2 tags for the subheadings
- Addition of multimedia, images, diagrams, and videos to make your content interesting and to reduce the bounce rates
- We make use of outbound links
- Our SEO expert ensures that your website design is responsive
- Boosting website loading speeds
- Addition of internal links
- Increasing dwell time and creation of long and high-quality content
- Minimizing boilerplate texts is important as it keeps Google Panda happy
We understand that you cannot do much in digital marketing without links. And, not just any kinds of link but, high-quality links that bring in business. Google ’s algorithms use links as ranking signals. Which means, if you use low-quality links, your ranking is low, and you may not even appear on page 2 of search engine results pages.
For high ranking, you have to use high-quality and authoritative links.
So, besides great content, your SEO strategies will only yield the expected results if you have winning link building strategies.
As part of our job, link building involves helping you fix the broken backlinks and even stealing broken links from competitors. Link building is also possible if you find sites that link to multiple competitors.
While building links, it is important to note that great links drive real referral traffic. Actual referral traffic is good for SEO and great for business.
For link building elements like Domain Rating, URL Rating, and Ahrefs Rank play a significant role.
You will get detailed keyword-ranking reports, link-building reports, and website traffic reports.
The right SEO practices drive traffic and set your business for success by increasing your ROI. Despite the constant evolution of SEO, the best SEO company will ensure that your business website is well-optimized, it has high-quality links and content, and it also offers ongoing advice and services to keep your website up to date. All these are possible because we tailor the SEO strategies to meet the needs of your business.
What do you need for SEO success?
A digital marketing consultation team that understands your business is invaluable. Factors like keyword research are essential in online marketing but, your marketers should know the keywords your business ranks for. As a SEO agency in Jacksonville, we take your business into account even before we propose a marketing model.
Our SEO services process has five important steps:
- Site analysis and thorough business evaluation
- Development of strategies and setting goals
- Setting up process which involves the implementation of different SEO tools befitting your business
- Execution of different SEO practices
- Continuous optimization for the continuous success of your business
With that out of the way, let’s get deep into the optimization process. Wouldn’t you like to know what your prospective SEO company in Jacksonville will use to market your business successfully and to yield lasting results?
Well, then, here are our best SEO practices and tips necessary for the success of your digital marketing strategies
Whether you have been in business for decades or you are just getting started, your company will do immensely well with an online presence.
While setting up a website and having a social media presence set the pace for your business, you will be crawling slower than a snail without implementing SEO strategies that could propel your business.
Search engine optimization, better known as SEO refers to the process of increasing your website’s ranking in the search engine results. The improved ranking subsequently leads to high quality traffic and more revenue for your business.
But, here is a catch, for the immense benefits promised after implementation of the best SEO practices, you have to find the right team on board. You’ve got to work with a poised digital marketing team that has the right tools, knowledge and SEO techniques that will ensure you have higher search engine rankings, high-quality traffic, as well as measurable results.
Technical SEO encompasses the creation of content hierarchy for funneling link juice around your website. We also ensure that your website runs on an HTTPS and not HTTP, and also set a canonical URL to ZAP out duplicate content.
As part of technical SEO, our experts will block out spiders from the sensitive content, and use permanent 301 redirects for deleted or moved pages.
It is through local SEO services that we have businesses on Google, as well as the business directories like FourSquare, Yelp, Google My Business, or Yellowbook. These sites have localized content for your business, but, you need specific local SEO marketing strategies to appear on these pages.
Why is Local SEO invaluable?
If you are looking for a market for your products or services within Jacksonville, isn’t it reasonable to say that you immediate, and perhaps the largest market is in your neighborhood and the state? Before other states learn about your products/ services, your locale will have spoken about it, isn’t it? That is the essence of local SEO.
There is a catch though – you need SEO techniques that will work for the local market for your potential customers to learn about you.
It is also noteworthy to mention that local maps that appear on Google Maps play a big role in local SEO.
The most effective local SEO tips:
- Ensure that your business has a physical address in the area/ town you are targeting
- Utilize Google My Business. When developing Google My Business, you should ensure that you give accurate and relevant information. The business should be owner-verified, and you should include the exact location of the town you are targeting. Finally, ensure that the primary category of business is consistent with your products in the broader category.
- Match the NAP in your website to the NAP on Google My Business (GMB) to appear in the local search.
- NAP (Name, Address and the Phone Number) needs to be consistent on both your website and the GMB. The details should be the same wherever they appear online.
- Ensure that your website has the exact map of your location. Keeping the details of your location precise will ensure the success of local SEO. You should also provide information about the store’s opening and closing hours, the driving directions to your premises, have a phone call link for direct calling and add your active social media links.
- Use distinct web pages if you have different business locations.
If you are selling products or services, ensure that they have individual web pages.
- You should make great use of citations. The citations should be consistent and from high-quality websites.
- You should have high-quality content
- Take advantage of business and website reviews to improve the visibility of your business.
- Finally, use high-resolution images on your profile, as well as the cover photo.
Why is local SEO important?
- Many local customers use the internet to find local business with mobile use on the rise.
- The local SEO marketing strategies are highly targeted and even timely
- There is a high conversion rate for local SEO from all the local advertising channels.
- Local SEO promises a higher return on investments.
- There is a huge market gap to be claimed from Google My Business with few adults reading newspapers for information on products and services,
- The local customers have trust in the online business reviews and local SEO strategies generate more visitors.
For this, you have to identify the country or the region to target and then establish the language your pages will target. You have to use internationally recognized URL structures, and tailor your content to target the users’ culture and language.
Effectus360 Helps Businesses Increase Traffic and Revenue Through SEO, Web Design and Conversion Optimization.