Atlanta Web Design

[tek_sectiontitle st_title=”High-Performance Atlanta Web Design & Development” st_title_tag=”” st_subtitle_decoration=”” st_title_size=”24″ st_separator_enable=”separator_off” st_text_align=”text-left” st_width=”st_fullwidth”]

Imagine a Website That Does The Selling For You... Effectus360 can help you better establishing your company professionally online, and double your traffic and leads.

[tek_particles]
Increase Conversions
[tek_sectiontitle st_title=”We build beautiful websites which attract and convert.” st_title_tag=”” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-center” st_width=”st_6_columns” css=”.vc_custom_1540953446430{margin-bottom: 60px !important;}”]
Effectus360 build beautiful mobile friendly websites that offer a user friendly experience on any device and deliver a strong return on investment over time.

We don’t view our web design service as independent of our other services either, so we’ll factor your SEO and keyword strategy into the development process, ensuring your website doesn’t just look beautiful, it will deliver you a fantastic ROI.

[tek_process ps_template_style=”process-checkbox-template” ps_elements=”process_three_elem”][tek_process_single pss_title=”Built with SEO in mind” pss_description=”Get relevant and targeted traffic to your website. Optimize for your key demographic and generate invaluable business intelligence.” pss_display_number=”process_number_on” pss_number=”1″ pss_icon_type=”no_icon” pss_background_type=”custom_bg_color” pss_custom_link=”#”][tek_process_single pss_title=”Designed to maximise your return-on-investment” pss_description=”Capture customer information on custom-designed landing pages and use these hot leads to drum up new business.” pss_display_number=”process_number_on” pss_number=”2″ pss_icon_type=”no_icon” pss_background_type=”default_bg_color” pss_custom_link=”#”][tek_process_single pss_title=”Work across multiple devices” pss_description=”Look Exceptional On Every Device, Big or Small” pss_display_number=”process_number_on” pss_number=”3″ pss_icon_type=”no_icon” pss_background_type=”default_bg_color” pss_custom_link=”#”][/tek_process]
[tek_sectiontitle st_title=”Your Website is Your Most Powerful Marketing Asset…” st_title_tag=”” st_subtitle=”Your website is where you can fully control your brand, messaging and interaction with customers. We use customer data, website Analytics and audience profiling, we’ll you build an asset that your company can rely on to generate leads and sales in perpetuity.” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-left” st_width=”st_fullwidth”]
[tek_sectiontitle st_title_tag=”” st_subtitle=”Is your website converting? Our conversion focused website design, with a laser focus on getting your website visitors to take action, changes organizations perception of what a website can — and should — do.

Once you increase revenue per visitor, customer acquisition costs get lower, you can spend more money on advertising, and out-source more work.” st_subtitle_decoration=”” st_separator_enable=”separator_off” st_text_align=”text-left” st_width=”st_fullwidth” css=”.vc_custom_1540954609450{padding-top: 30px !important;}”]

[tek_sectiontitle st_title=”Our conversion optimized design portfolio” st_title_tag=”” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-center” st_width=”st_6_columns” css=”.vc_custom_1540956636694{padding-top: 10px !important;padding-bottom: 10px !important;}”][tek_clients client_elements=”3″ client_loop=”loop_on” client_autoplay=”auto_on” client_autoplay_speed=”10000″ client_stoponhover=”hover_on” client_image_animation=”grayscale-effect”][tek_clients_single client_image_source=”media_library” client_image=”7657″][tek_clients_single client_image_source=”media_library” client_image=”7666″][tek_clients_single client_image_source=”media_library” client_image=”7825″][/tek_clients]
[tek_sectiontitle st_title=”Why Choose Us Over Other Web Design Companies” st_title_tag=”” st_subtitle=”Many business owners and professionals entrust us with their website design because we build websites that will generate leads and help grow your business while staying affordable.” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-left” st_width=”st_fullwidth”]
[tek_button button_text=”Read our story” button_style=”tt_secondary_button” button_link=”url:%23|||” button_position=”pull-left”]
[tek_iconbox title=”Proven Track Record” title_size=”large-title” box_content_type=”simple_text” text_box=”We aren’t just ranked top among the SEO companies in Atlanta but among the top cities in the United States and our case studies and testimonials from our clients speak volumes.” icon_type=”icon_browser” icon_position=”icon_top” content_alignment=”content_left” custom_link=”#” background_type=”none” css_animation=”kd-animated fadeInUp” icon_style=”icon_default” icon_iconsmind=”iconsmind-Light-Bulb”]I[/tek_iconbox]
[tek_iconbox title=”Defined Plan & Strategy” title_size=”large-title” box_content_type=”simple_text” text_box=”We will study your website, products, and services to enable us to create a defined plan and strategy for marketing your business effectively.” icon_type=”icon_browser” icon_position=”icon_top” content_alignment=”content_left” custom_link=”#” background_type=”none” css_animation=”kd-animated fadeInUp” ib_animation_delay=”200″ icon_style=”icon_default” icon_iconsmind=”iconsmind-Chrysler-Building”][/tek_iconbox]
[tek_iconbox title=”Complete Service Menu” title_size=”large-title” box_content_type=”simple_text” text_box=”We offer a comprehensive menu of services which include online reputation management, social media marketing, conversion optimization, and search engine marketing.” icon_type=”icon_browser” icon_position=”icon_top” content_alignment=”content_left” custom_link=”#” background_type=”none” css_animation=”kd-animated fadeInUp” icon_style=”icon_default” icon_iconsmind=”iconsmind-Handshake”][/tek_iconbox]
[tek_iconbox title=”Expert & Experienced staff” title_size=”large-title” box_content_type=”simple_text” text_box=”Together with our CEO who is a top SEO consultant with over 15 years’ experience, our team will work committedly with you in making your site ranking a success.” icon_type=”icon_browser” icon_position=”icon_top” content_alignment=”content_left” custom_link=”#” background_type=”none” css_animation=”kd-animated fadeInUp” ib_animation_delay=”200″ icon_style=”icon_default” icon_iconsmind=”iconsmind-Board”][/tek_iconbox]
[tek_featuresections][tek_featuresections_single fss_section_template=”side_photo” fss_title=”Make a stunning first impression.” fss_nav_label=”Beautiful Design” fss_icon_type=”icon_browser” fss_custom_link=”1″ fss_section_link=”url:%23|title:Get%20Started||” fss_link_style=”solid_button” fss_button_color_scheme=”btn_primary_color” featured_image_source=”external_link” featured_ext_image=”https://www.leadengine-wp.com/static/wp-content/uploads/sites/37/2018/02/seo1.jpg” fss_image_align=”img-align-right” fss_bg_color=”#f7f7f7″ link_text=”Browse our template gallery” icon_iconsmind=”iconsmind-Search-onCloud”]Your website is often your first and only chance to make a good impression when someone finds you online. It takes a lot of time and effort to make a good first impression. We’ve been building beautiful websites which seal the deal for over fifteen years helping businesses large and small go the extra mile to close business. Whether you’re looking for an aesthetically pleasing showcase of your best work or a helpful and intuitive website espousing the benefits you bring to the table, our design team is ready to create your beautifully interactive SEO-friendly website.[/tek_featuresections_single][tek_featuresections_single fss_section_template=”side_photo” fss_title=”Lead-Driven Web Design Services” fss_nav_label=”Lead-Driven Website” fss_icon_type=”icon_browser” fss_custom_link=”#” featured_image_source=”external_link” featured_ext_image=”https://www.leadengine-wp.com/static/wp-content/uploads/sites/37/2018/02/seo2.jpg” fss_image_align=”img-align-left” link_text=”Browse our template gallery” icon_iconsmind=”iconsmind-Mail-Send”]Your website has the opportunity to become a powerful sales tool. We build websites that not only offer the visitor with a superior online experience, but interacts and communicates with them in a way that compels them to sign up. We build lead-driven websites that focus on time-tested strategies for attracting visitors and converting them into paying customers. It’s not enough to have a beautiful website; the most effective websites are the ones that are able to serve as a marketing channel on their own with the right conversion strategy.[/tek_featuresections_single][tek_featuresections_single fss_section_template=”side_photo” fss_title=”SEO Friendly Website” fss_nav_label=”Optimized Website” fss_icon_type=”icon_browser” fss_custom_link=”#” featured_image_source=”external_link” featured_ext_image=”https://www.leadengine-wp.com/static/wp-content/uploads/sites/37/2018/02/seo3.jpg” fss_image_align=”img-align-right” link_text=”Browse our template gallery” icon_iconsmind=”iconsmind-Coins”]Search engines have made it loud and clear that websites should both make it obvious what they are about and appeal to the average web user. We can achieve that gentle balance that places your website higher in the search rankings. We do this without compromising the look and feel of your website.[/tek_featuresections_single][tek_featuresections_single fss_section_template=”side_photo” fss_title=”Responsive Web Design” fss_nav_label=”Responsive Website” fss_icon_type=”icon_browser” fss_custom_link=”#” featured_image_source=”external_link” featured_ext_image=”https://www.leadengine-wp.com/static/wp-content/uploads/sites/37/2018/02/seo4.jpg” fss_image_align=”img-align-left” fss_bg_color=”#f7f7f7″ link_text=”Browse our template gallery” icon_iconsmind=”iconsmind-Cursor-Click2″]It is crucial to build a website that not only conveys the right message to the buyer, but conveys it regardless of how they arrive. We leverage responsive strategies to adjust visual elements leading to greater conversion rates. This ensures a consistent approach across desktop, tablet, and mobile platforms.[/tek_featuresections_single][tek_featuresections_single fss_section_template=”side_photo” fss_title=”Content Management Systems” fss_nav_label=”CMS Platform” fss_icon_type=”icon_browser” fss_custom_link=”#” featured_image_source=”external_link” featured_ext_image=”https://www.leadengine-wp.com/static/wp-content/uploads/sites/37/2018/02/seo5.jpg” fss_image_align=”img-align-right” link_text=”Browse our template gallery” icon_iconsmind=”iconsmind-Full-Cart”]Our web designers are experienced with the most effective content management systems ranging from the open-source WordPress platform to Adobe’s Experience Manager platform. We design custom websites with your features and functionality in mind to give your team the ability to manage the content effectively while producing brand-defining visuals. We ensure your custom design is built to take advantage of each platform’s defining features to get the most out of the unique strengths that drove you to choose it to begin with.[/tek_featuresections_single][tek_featuresections_single fss_section_template=”side_photo” fss_title=”Ongoing Web Support & Maintenance” fss_nav_label=”Maintenance” fss_icon_type=”icon_browser” fss_custom_link=”#” featured_image_source=”external_link” featured_ext_image=”https://www.leadengine-wp.com/static/wp-content/uploads/sites/37/2018/02/seo5.jpg” fss_image_align=”img-align-left” link_text=”Browse our template gallery” icon_iconsmind=”iconsmind-Full-Cart”]While time is spent ensuring that each of our websites are built for scale and long-term operation, our web support and maintenance team is ready to intervene when issues or questions crop up. Through routine inspections, maintenance, and trakcing systems, our engineers are notified of slowdowns or issues with the website and are immediately available to rectify them to prevent a service disruption. We offer extended support options to expand or modify features as your company’s direction or requirements change over time.[/tek_featuresections_single][tek_featuresections_single fss_section_template=”side_photo” fss_title=”Website Speed Optimization” fss_nav_label=”Speed Optimization” fss_icon_type=”icon_browser” fss_custom_link=”#” featured_image_source=”external_link” featured_ext_image=”https://www.leadengine-wp.com/static/wp-content/uploads/sites/37/2018/02/seo5.jpg” fss_image_align=”img-align-right” link_text=”Browse our template gallery” icon_iconsmind=”iconsmind-Full-Cart”]Faster websites convert more business. 67% of all buyers leave slow websites.

Many businesses suffer from a lack of conversions from their website or poor search performance due to slow loading times for key pages on their website. With the fast-paced nature of Internet it is crucial your web page catches the attention of the visitor immediately. The longer it takes to load the content on the page, the greater the possibility they will leave your page before you even have an opportunity to market to them. Our experts will analyze your website, identify common causes of slow loading times, and implement bug fixes and caches to improve your site loading times.[/tek_featuresections_single][/tek_featuresections]

[tek_calltoaction cta_icon_type=”no_icon” cta_title=”Why wait?” cta_subtitle=”If your site is struggling to convert, you are essentially losing business with each passing day. Imagine the impact of even a modest increase in your conversion rate.” cta_text_color=”#ffffff” cta_button_text=”Get A High Converting Website”]
[tek_sectiontitle st_title=”Our Website Design Process drive traffic and sales for our clients.” st_title_tag=”” st_subtitle=”In order to build a product that is exactly what you’re looking for, we keep you involved throughout the entire process. This avoids common issues such as delivering a first proof that is nothing like what you want, or delivering a final product that doesn’t match your vision. Our unique process has eight steps” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-center” st_width=”st_8_columns” css=”.vc_custom_1540956929085{margin-bottom: 60px !important;padding-right: 100px !important;padding-left: 100px !important;}”]

1. Discovery

So you’ve determined that it’s time for a new website. But where do you start?

During the discovery phase we identify the project requirements based on analysis and direction from the client.

We’ve worked with hundreds of clients and the most successful projects start with clearly defined requirements and goals. If you miss these ingredients, your project could be a recipe for disaster. That’s why we offer discovery sessions for our projects before we begin.

This discovery session will define:

  • Website Structure & Navigation (Sitemap)
  • Creative Design Direction (Styleguide)
  • Call-to-action pages, lead generating landing pages, and forms
  • Follow up systems (for responding to site leads and/or purchases)
  • Customized scripts, functionality, and/or plugins needed
  • Keywords for on-page SEO
  • Additional third-party services recommended or required for your site

2. Planning

Our team documents all of the technologies, features, and frameworks to be used and developed for the project.

We dig deep into your audience to understand what makes them convert. We then build out grayscale page layouts to demonstrate the user flow. Finally, our creatives build out gorgeous UI designs.

Once the site map and overall page goals are decided upon we will begin working on the user experience. This includes placement of calls to action on pages, the flow of the site, making sure it is easy to use, etc.

3. Design

Our designers will put together a site design based on your notes and samples of sites that you like. It will then be sent over for your approval before front-end development begins.

4. Front-end Development

The development process involves following the created documentation to build the right features and functions.

After the design and user experience are approved we will move onto the front-end development. We use the latest W3C standards, HTML, CSS and jQuery to build a front-end that is fast, scalable and is cross-browser compatible for Internet Explorer 7+, Firefox 7+, Safari 4+ and Chrome.

5. Back-end Development

We will be using PHP / MySQL to build the back-end of the website to ensure that it is scalable and secure. Whether you choose WordPress, WooCommerce, Magento, Shopify or a custom framework everything we do is modular, which means if a year down the road you want to add a new feature it can be done easily, without having to rebuild the entire site.

6. Testing / Q&A

Our quality assurance team performs tests to ensure that each feature works properly and performs to expectation.

Throughout the development process we will be testing the functionality and appearance on multiple browser platforms. Once the site has been fully populated and is in preparation to go live we will initiate an extensive Q&A on the complete site.

7. Launch

This is the exciting part! After your site has been thoroughly tested, optimized for search engines, and designed exactly how you want down to the last pixel, we go live! All of our sites have a 30 day maintenance period, meaning if you don’t love something, we’ll change it, free of charge.

8. Maintenance

Our web maintenance team monitors ongoing performance in the long-term to prevent issues from occurring.

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[tek_sectiontitle st_title=”Create Attractive & Effective Websites that Boost your Bottom Line” st_title_tag=”” st_subtitle=”companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales?” st_subtitle_decoration=”” st_separator_enable=”separator_off” st_text_align=”text-left” st_width=”st_fullwidth” css_animation=”kd-animated fadeIn” css_animation_delay=”200″ css=”.vc_custom_1540957613331{margin-top: 15px !important;}”]
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[tek_iconbox title=”New leads” title_size=”small-title” box_content_type=”simple_text” text_box=”Lorem ipsum dolor sit amet, consectetur adipisicing elit.Lorem ipsum dolor sit amet, consectetur” icon_type=”no_icon” content_alignment=”content_left” custom_link=”#” background_type=”none”][/tek_iconbox]
[tek_iconbox title=”Customer Satisfaction” title_size=”small-title” box_content_type=”simple_text” text_box=”Lorem ipsum dolor sit amet, consectetur adipisicing elit.Lorem ipsum dolor sit amet, consectetur” icon_type=”no_icon” content_alignment=”content_left” custom_link=”#” background_type=”none”][/tek_iconbox]
[tek_sectiontitle st_title=”Our conversion optimized design portfolio” st_title_tag=”” st_subtitle=”When it comes to SEO and digital marketing, only results matter.
Check out real websites, projects and campaigns.” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-center” st_width=”st_6_columns” css=”.vc_custom_1540957651683{padding-top: 10px !important;padding-bottom: 30px !important;}”]
[tek_calltoaction cta_icon_type=”no_icon” cta_title=”Interested? Let’s get in touch!” cta_subtitle=”LeadEngine is a fully packed practical tool of premium built and design. Let your creativity loose and start building your website now.” cta_text_color=”#ffffff” cta_button_text=”Get Started”]
[tek_sectiontitle st_title=”Build your perfect website. We build powerful brand-centric and functional websites.” st_title_tag=”” st_subtitle=”We Help Businesses & Ecommerce Scale To 7 & 8-Figures Through SEO, Web Design And Conversion Optimization.” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_color=”#d87431″ st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-center” st_width=”st_8_columns” css_animation=”kd-animated fadeIn” css_animation_delay=”200″ css=”.vc_custom_1541686115353{padding-top: 20px !important;padding-bottom: 20px !important;}”]

WordPress Development

[tek_sectiontitle st_title=”Make your WordPress site stand out. Expand your website with custom plug-ins and themes.” st_title_tag=”” st_subtitle=”Two-thirds of web users leave generic sites.
Let Effectus360 build you the WordPress site that will stand out.

Build your website on the award-winning content management system. Our WordPress experts are ready to build and customize your website with extended functionality, dynamic content, and an SEO-friendly strategy towards content generation. Provide your visitors with the best experience possible, resulting in improved lead generation and conversions. We build custom add-ons and extensions for WordPress to give you absolute control of all of the features and functionality of your website.

Having a WordPress website means being able to take advantage of the powerful framework built by thousands of open source developers. We can extend the functionality of WordPress. The WordPress platform is brilliantly documented, allowing our developers to quickly and efficiently add new features and functionalities on the website. We are able to build custom plug-ins to integrate your different tools and resources directly into your website. Turn your website into a powerful marketing tool.” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-left” st_width=”st_fullwidth”]

[tek_button button_text=”GET MY FREE WORDPRESS DEVELOPMENT PROPOSAL” button_style=”tt_secondary_button” button_position=”pull-left”]

Shopify Development

[tek_sectiontitle st_title=”Everyone has seen a million Shopify sites. Does yours stand out from the rest?” st_title_tag=”” st_subtitle=”Build the store buyers want.
Custom shopify stores convert 87% more business.

We create your custom approach to Shopify. Whether you’re looking to implement new technologies, custom data sources, or need a feature that no other app seems to offer, we can build your unique Shopify app. We assist online sellers looking to extend their shop, online software providers looking to integrate their unique solution into Shopify, or app developers which need help with creating or maintaining their unique idea. For over twelve years our development team has been building and optimizing high quality and award-winning Shopify apps.

Standout sites attract 274% more visitors.
Let your custom Shopify website close more business.

While Shopify can provide the definitive online shopping experience, sometimes that’s not enough. We can build custom features with your users in mind or offer unique tools to give you more control over your online shop. Whether you’re looking to motivate your buyers into making their purchasing decision on your store or you’re looking optimize your product fulfillment process, we can build a custom application to connect with the services and software your business operates upon. Our app developers will take the time to research your need and create the best solution.” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-left” st_width=”st_fullwidth”]

Magento Development

[tek_sectiontitle st_title=”Want to offer a unique twist to your store? We build custom apps for Magento stores.” st_title_tag=”” st_subtitle=”Lackluster websites convert 68% less business.
Don’t let your Magento store push buyers away.

Build your custom app for your Magento storefront. We have over nine years of experience working with and customizing online stores on the Magento platform. Whether you’re looking unique features and sorting methods or specialized functions to recommend products or value-added services to your store front, we can provide you with the right custom features to give you an advantage against the competition. Smart online stores are the future and Magento is the right platform to fuel it. Let us create your custom Magneto store front with the right strategy in mind.

Custom Magento Development
Build a unique and positive shopping experience.

Even when at the store many shoppers browse online looking for the things they are not finding. Smart shoppers will often look online when the deal they get in the store is not as good as they hope. Your Magento website will be built with the mobile web in mind, decreasing the amount of bandwidth required to access your website. We take the mobile web into consideration when building custom features and designs, ensuring that your mobile users will be able to browse your online store with ease and satisfaction for a positive shopping experience.” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-left” st_width=”st_fullwidth”]

WooCommerce Development

[tek_sectiontitle st_title=”Want to set your Woocommerce store apart from the rest? Let us customize it for you.” st_title_tag=”” st_subtitle=”Close more business with WooCommerce.
Grow your sales revenue by 98%.

Build your custom online store. We have over six years of experience building custom shops through the WooCommerce eCommerce platform. Our team can build the custom features and functionality you need to provide the right experience to your customers. We can create a custom interface for your unique information needs, create new ways for buyers to browse and filter the goods you provide, or even extend existing features with more intricate filtering options. We work to create the perfect shopping experience for your customers.

Build the better WooCommerce website.
Custom features close 87% more business.

Already have an online store? We can take the products and your sales history and bring them to WooCommerce. Our team builds custom online stores in a wide variety of online shops, giving us unique insight into the migration process. We can take you from any compatible online store and move you to your WooCommerce-powered shopping experience. Leverage the credibility exhibited by the open source WordPress platform while benefiting from the sales-finesse of the most popular eCommerce plug-in and integrated shopping experience found in WooCommerce.” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-left” st_width=”st_fullwidth”]

CakePHP Development

[tek_sectiontitle st_title=”Have your website built quick. We use CakePHP for fast and powerful custom websites.” st_title_tag=”” st_subtitle=”Need a great website built fast?
Leverage our agile development for a custom website.

Get your website built before the deadline. Through CakePHP we build quick and reliable websites based on the features you need. Our PHP team has experience using the CakePHP development framework, allowing them to spend less time debugging code and more time ensuring your website has all of the features it needs. CakePHP provides us with an agile development process with clear error messages, leading to less time spent guessing and more time making progress. A standardized approach also ensures better compatibility with your hosting.

We build web solutions.
Solve your web woes, even when you don’t know them.

Your visitors are more likely to leave if it takes too long for your pages to load. CakePHP is built with speed in mind, leading to faster loading times and better interactivity through AJAX. Your website will interact with your users, leading to faster sign-ups and information submission with real-time error reporting. This means your website will be more responsive to your user’s input, leading to less frustrating usage and more client retention. We build your website with speed and accuracy in mind and CakePHP as a framework allows us to achieve this with ease.” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-left” st_width=”st_fullwidth”]

[tek_sectiontitle st_title=”What The Highest Converting Websites Do Differently” st_title_tag=”” st_subtitle=”You have 0-8 seconds to make a compelling headline and landing page. After 8 seconds, the majority of visitors leave.” st_subtitle_decoration=”” st_separator_enable=”separator_on” st_separator_position=”below_title” st_separator_style=”solid-line” st_separator_width=”sep-border-width-2″ st_text_align=”text-center” st_width=”st_6_columns” css=”.vc_custom_1541645395533{padding-top: 10px !important;padding-bottom: 30px !important;}”]

Did you know that companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales?

MOST companies are too caught up in the “business as usual syndrome”, and they rarely take a second to stop and think about really focusing on conversion optimization.

In this post we’re going to go over what the highest converting websites do differently. But before we get into the details, we want to highlight a few points to get you thinking first:

Got that? Ok, let’s get into what the best do differently….

1. They Make Their Unique Value Proposition(s) Clear

Visitors should clearly see on your homepage or landing page why they should do business with you and the benefit of it.

2. They Test Their Calls-to-Actions

Hubspot featured a company on their blog that increased their conversions 105.9%by having a clear call-to-action that leads to a whitepaper. In this whitepaper, the company informs the visitor about the company & what they offer.

The company also made a more effective headline and used meaningful graphics to help guide the user.  Just these three changes led to more than doubling their conversion rate.

If some obstacles to prospects purchasing from you are:

“I don’t feel comfortable purchasing from a small company like yours” – then some ideas to help overcome this fear could be:

  • Include a behind the scenes video of your company and how your operations work.
  • Include a banner at the top with customer testimonials, each one showing for a few seconds.
  • Give your unique value proposition right at the top. Tell how long you’ve been in business, how many orders you’ve shipped, customer satisfaction rate, etc.

How do you find out what questions your customers have?

You should always be asking your customers questions to get their feedback. Understanding your customer’s pain points, confusion and what they are really looking for can help you design a site that converts higher.

3. They Test Their Headlines

The headline can make or break your website, and possibly a sale. As mentioned in the intro, the first impression is formed quickly, and the headline is a big part of that impression. It’s important to test and see what resonates most with your visitors. There is no magic formula, but there are some good guidelines that you can follow.

CityCliq improved their conversions by making a clear headline that tells the user what they’ll get. First, the tested headlines:

  • Businesses grow faster online!
  • Online advertising that works!
  • Get found faster!
  • Create a webpage for your business

The winner:

 

This is the best headline because it’s clear and avoids any language that you may find in your spam folder. Be creative with your headlines and inform the visitor of what you do or the benefits of your product.

4. They Tend To Have Short Forms

Conversion expert Tim Ash recommends keeping forms to only the essentials. How many times have you been ready to sign up for something, continue and see 25+ fields that you have to fill in? I have many times and I’ll often just leave the site. It’s important to respect the users time. If you’ve gotten the user as far as wanting to sign up, it’s pivotal that you don’t let them drop off because your form is too long.

Take a look at Dropbox’s signup form:

Dropbox is only asking for what they need. No username, no security questions, no birth date, no verification code, no re-enter password field, nothing unneeded.

Other Techniques To Try

The important thing is to test and experiment. What has worked for you? Let us know in the comments!

Our action plan ensures:

  • Your analytics software is tracking the right stuff; if needed, we will set up funnel tracking and other action tracking.
  • Heatmap and clickmap tracking set up to know where people click and where they don’t.
  • Scrollmap tracking installation so we can see how and whether people scroll on your site.
  • Exit surveys set up on key pages in your sales funnel to figure out why people didn’t take action (buy, sign up, etc).
  • Usability testing with 10 people (who match your ideal customer profile) to discover any and all friction points on your current site – and to see what’s working.
  • Website analysis against all major conversion frameworks to identify shortcomings.
  • Competitive analysis: how you stack up against the competition.
  • Customer surveys (at least 100 people) to understand who they are, why they buy, and how they buy. Customer persona development.
  • Once you get the report, you’ll have a specific road map to boosting conversions.
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